Mobile Device Shopping on the Rise this Christmas

According to PayPal data, more Australians are shopping through mobile devices during this Christmas season. The data shows that 22% of Australians will make purchases worth $5.6 billion through the use of mobile phones. In 2010, during the same period, the purchases were worth $155 million. So far, about 22% of Australians have already used their mobile devices to make purchases in this festive season.

In the last month, 30% of the transactions were done from 8pm to midnight. PayPal’s Managing Director noted that consumers now have residual “shopping time” that goes on after the in-store experience. This was occurring after they had left the shopping centre, through the use of mobile phones. He also observed that consumers are shopping in bursts that are short and mission-focused. This is being done through mobile devices as they try to reduce their Christmas list while they relax at home or when commuting.

According to this Managing Director, mobile shopping will continue to increase until Christmas is very close. However, the last-minute shoppers would turn to physical stores. Earlier research by this organization revealed that people were increasingly using their mobile devices. PayPal’s data matches that of the Australian National Retailers’ Association.